Rebranding for Deceuninck, building a sustainable home

Deceuninck is an integrated group, active worldwide in innovative building solutions for windows & doors, outdoor living, roofline & cladding, and interior, based on their core technologies of PVC extrusion and patented Twinson material. Deceuninck used communication bureau Lemento to rebrand its global corporate identity. The branding exercise followed a repositioning of the organisation round the theme ‘building a sustainable home’. Lemento developed a new branding strategy, translating it into a corporate identity and implementing it throughout a wide range of applications.


Through a combination of in-depth interviews with all the stakeholders, desk research and an analysis of the competition and needs, Lemento established a new brand architecture and communication strategy. We standardised the verbal identity and alongside the slogan we restyled the visual identity. The new coordinating visuals emphasise three different themes: innovation, ecology, and design. The logo has been given a make-over, brochures were rewritten and given a new look & feel. The stationery, banners and POS material have all adopted the new style. Finally, Lemento developed an online strategy with a clear focus on turning visitors into leads. Discover how Deceuninck builds a sustainable home at





Latest news

BASF Antwerp ready for ‘the war for talent’  [+]

Belfius Insurance advertises in Metro  [+]

A carefree route with Alphabet  [+]

Sharepoint for Belfius Insurance, Fost Plus and D’ieteren Auto  [+]

Thuis in de Stad-award goes to CityDepot and Badboot  [+]


© 2023 Lemento
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30

Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit

Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation

Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication

Brand guidelines
Microsoft Office solutions
Online brand platform