A carefree route with Alphabet

How can the drivers of the 34.000 cars leased by Alphabet be reminded of the service their car leasing company offers? And in a fun, noticeable and practical way? This was the challenge that Lemento accepted enthusiastically. We developed a creative direct mailing with a stylish card and a handy repositionable sticker, containing the Alphabet contact details. Through this we emphasised the qualitative services of the company in a clear and surprising way. From now on, drivers always have Alphabet nearby in case of a car breakdown or an urgent question.


Alphabet direct mailing



Latest news

BASF Antwerp ready for ‘the war for talent’  [+]

Belfius Insurance advertises in Metro  [+]

Sharepoint for Belfius Insurance, Fost Plus and D’ieteren Auto  [+]

Thuis in de Stad-award goes to CityDepot and Badboot  [+]


© 2023 Lemento
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30

Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit

Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation

Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication

Brand guidelines
Microsoft Office solutions
Online brand platform