Corporate identity

Corporate identity: elements

Corporate identity, i.e. the identity of a company, consists of the following 3 elements:

  • design: images, symbols, shapes,... in other words the visual aspect. This is what the different target groups see.
  • communication: communication to different target groups such as investor relations, public, relations, employer branding, corporate communication,... This regards what you say, what the different target groups hear and read, the message.
  • gedrag: how do you as a company or organisation behave towards stakeholders, how do employees answer the phone, what is the company dress code, what about language use,... This is about what you do.

Corporate identity: model

These are the three defining elements to compose a corporate identity. The way design, communication and behaviour are used, is determined by the management's or board's vision. The existing corporate culture is also an aspect to take into account.


© 2022 Lemento
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30

Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit

Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation

Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication

Brand guidelines
Microsoft Office solutions
Online brand platform