Corporate Branding

Corporate branding – the creation of company brands in all its aspects – has been our core business for many years. We operate for large and medium-sized companies, as well as for government and not-for-profit organisations. We have a very clear vision on corporate branding: the brand of a company is an intangible asset that can determine success. Branding goes way beyond the purely graphic, it’s a strategic choice. 

• Brand consulting: strategic brand advice
  Analysing and consulting on brand and image issues, positioning, brand architecture, product portfolio, corporate branding, corporate communication, etc. We do this through image research, corporate identity audit, corporate culture research, competitor analysis, etc. 
• Name and baseline creation
  Creation of brand names, baselines (i.e. tag lines or slogans) and other elements that form part of the verbal identity. 
• Corporate design: graphic design
  Creation and design of logos, house style, visual identity (colour, typography, photography style, graphical style) and applications.
• Information design: graphic design
  Creation and design of orientation systems (way finding, indoor and outdoor signage), forms design, proposal design, user interface design. 
• Corporate publishing
  Design and copywriting of image brochures, annual reports, reports and other printed communication tools. 
• Interaction design
  Design for screen view, web design, PowerPoint, multimedia, applications, etc. We have expertise in strategy, design and development. 
• Corporate identity management 
  Development of tools for the management of the brand: brand guidelines website, Office templates (Word, Excel and PowerPoint), online print publishing, etc.