Munic Gems
Romancing The Stone

Munic Gems is one of the world’s largest diamond companies by carat volume. The company, established in 1988, is active in diamonds both rough and polished in both near-gem and gem qualities, but also in jewellery. Munic Gems has branches in Antwerp, Dubai, Mumbai and New York and maintains a privileged relationship with Rio TInto, BHP Billiton, ALROSA and Aber.

Assessment

Thanks to years of effort, Munic Gems is now a very successful enterprise. A new strategy to work as an integrated diamond company, also requires a new identity and brand architecture.

Strategy and approach

Lemento’s brand strategy is a choice for a visual endorsed brand identity. The symbol is the key of the story. It is literally and figuratively speaking a stunning sparkling symbol that together with the word mark perfectly represents the values and vision of the future as an integrated diamond company. Lemento develops the logo and visual identity, as well as the correspondence set, Office documents and a few communication tools.