Fost Plus
Selective collecting, sorting and recycling

Fost Plus finances, coordinates and improves the selective collecting, sorting and recycling of household packaging waste. The non-profit organisation consist of voluntary partners, including intermunicipal and private companies. Fost Plus is the only organisation that has been recognised by the Interregional Packaging commission with regards to household packaging waste.

Assessment

After thirteen years, the corporate identity can use a restyling. The logo could be a bit lighter and a bit more dynamic. Apart from that, Fost Plus wants uniformity again in all of its communication, both internal and external.

Strategy and approach

Following an analysis and giving advice on the name,  Lemento develops a new logo and a fresh corporate identity. We design as well as implement everything. We organize an introduction session for the designers and the advertising agencies and internal trainings for the employees to explain how to use the new corporate identity. This approach is crucial for a correct and consistent application of the new identity.