Fifthplay
Your key to intelligent living and working

Fifthplay, daughter of the Niko Group, is an innovative start-up based in Antwerp (Belgium). The company was founded with an ex-Cisco employees management and offers services through an IP-based platform.

Assessment

“We have a business plan and we have the financial means. We are about to do something revolutionary and we are looking for a corporate identity bureau that understands us and that can translate our technical story into an attractive and differentiating brand identity.” This is the typical situation of a company that cannot yet start commercial actions but is already in need of an identity of its own.

Strategy and approach

Key idea is to create a brand that expresses maturity. Whoever gets in touch with fifthplay should get the impression that the company has been a fixed value for years. Lemento creates an identity that combines reliability and solidity with innovation and vision. We give fifthplay advice on the choice of a name and create a logo and a visual identity we translate in the website, a correspondence set, templates,…