Ecomed: clear positioning

Ecomed, established in 2005 and active in the Benelux and France, delivers infection prevention products and disinfection products to retirement homes and hospitals. To enable further growth, Lemento redirected the strategic communication policy.


Our analysis showed that Ecomed needed to put its stamp on the sector. With a clear positioning around its strongest asset: innovation. We launched the slogan ‘innovative in reducing infection risk’, divided the product line into three categories and created a symbol for each category. The three symbols form the basis for a refreshing visual style we applied to several tools. From stationery over templates to the twitter account.


Ecomed is now armed to launch new products and conquer other sectors.






Latest news

BASF Antwerp ready for ‘the war for talent’  [+]

Belfius Insurance advertises in Metro  [+]

A carefree route with Alphabet  [+]

Sharepoint for Belfius Insurance, Fost Plus and D’ieteren Auto  [+]

Thuis in de Stad-award goes to CityDepot and Badboot  [+]


© 2018 Lemento
Stanislas Leclefstraat 18
BE-2600 Berchem
T +32 3 218 10 30

Corporate identity audit
Brand strategy
Brand architecture
Brand positioning
Corporate branding toolkit

Logo design
Name creation
Visual and verbal identity
360° Branding
CI implementation

Brand launch
Corporate communication
B2B Communication
Employer branding
Internal communication

Brand guidelines
Microsoft Office solutions
Online brand platform