Ecomed: clear positioning
Ecomed, established in 2005 and active in the Benelux and France, delivers infection prevention products and disinfection products to retirement homes and hospitals. To enable further growth, Lemento redirected the strategic communication policy.
Our analysis showed that Ecomed needed to put its stamp on the sector. With a clear positioning around its strongest asset: innovation. We launched the slogan ‘innovative in reducing infection risk’, divided the product line into three categories and created a symbol for each category. The three symbols form the basis for a refreshing visual style we applied to several tools. From stationery over templates to the twitter account.
Ecomed is now armed to launch new products and conquer other sectors.